Twilio's A2P 10DLC

Twilio/LeadConnector A2P 10DLC

Client Information Collection

As part of our ongoing commitment to ensuring that our clients are well-informed and equipped with the latest industry updates, we would like to discuss the recent changes and implications surrounding the A2P 10DLC service.

Given the recent updates from major carriers like AT&T, T-Mobile, and Verizon regarding their pricing structures for the A2P 10DLC service, it's crucial for us to understand how these changes might impact your business operations. This includes understanding the registration fees, carrier fees, and any potential service disruptions for unregistered traffic.

To provide you with optimal guidance and support regarding the A2P 10DLC service, we need to gather specific details about your current usage and future intentions. Please be informed that there will be charges associated with the registration process. Collecting this information will enable us to offer precise recommendations and ensure you are fully aware of the associated costs

What is A2P 10DLC?

A2P 10DLC stands for Application-to-Person 10-Digit Long Code. It's a system in the U.S. that enables businesses to send application-generated messages to individuals using standard 10-digit phone numbers. This system specifically targets long code messaging to the U.S. and doesn't affect other formats like short codes or Toll-Free numbers

Why is this Relevant?

Major carriers, including AT&T, T-Mobile, and Verizon, have introduced changes to their pricing structures for the A2P 10DLC service. These changes involve both registration fees and per-message carrier fees. It's essential to be aware of these updates to avoid unexpected costs and ensure uninterrupted service.

A2P 10DLC Pricing Overview

There are two categories of fees associated with A2P 10DLC registration fees, and per-message
carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system, and are passed through by Twilio to our customers with no added cost.
Carrier fees are charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to Twilio’s standard
US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.

Registration Fees

US A2P Sole Proprietor Brand registration fee: $4 one-time registration fee (no
Secondary Vetting for A2P 10DLC). US A2P Low Volume Standard Brand registration fee: $4 one-time registration fee (no
Secondary Vetting for A2P 10DLC).US A2P Standard Brand registration fee: $44 one-time registration fee (includes
Secondary Vetting for A2P 10DLC).

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